Blog

Notes from the studio.

Short, practical writing on what makes websites work: conversion, speed, platforms and process.

Your homepage has five seconds to answer three questions

What do you do, is it for me, and what should I do next? If a visitor can’t answer all three before they scroll, the rest of the page barely matters.

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WordPress, Framer or Next.js? How we choose a platform

The best platform is the one your team will actually use after launch. Here is the short list of questions we ask before recommending one.

The real cost of a slow website

Speed isn’t a technical nicety. Every extra second loses visitors you already paid to attract. Here is where the time usually goes.

What to prepare before a website kickoff

A good first workshop can save weeks. These are the five things we ask clients to bring, and why each one matters.

Rather we just do it?

Everything we write about, we do for clients every week.