You pay for every visitor, whether through ads, content or years of brand building. A slow page quietly throws some of them away before they see anything.
Where the time usually goes
- Images exported at print size and never compressed.
- Third-party scripts: chat widgets, trackers, heatmaps, all loading first.
- Web fonts in six weights when two would do.
- Plugins and apps installed for one feature and never removed.
What we measure
We test on a mid-range phone over a slow connection, because that is what many of your visitors use. If it feels fast there, it flies everywhere else.
Fast is a feature your customers notice without being told.
Written by the Pixurreal team