The first week sets the pace for the whole project. Arriving with these five things means we spend the workshop deciding, not discovering.
- The one goal the site must move, with a number if you have it.
- Three competitor or reference sites, and what you like about each.
- Your analytics access, even if nobody looks at it.
- Real customer words: reviews, sales emails, support tickets.
- The name of the person who signs off, and their calendar.
Why customer words matter most
The best headlines are rarely written. They are found in the way your customers already describe the problem you solve.
Written by the Pixurreal team