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Case study · Healthcare
Oda Health
A booking-first website for a group of physiotherapy clinics across three cities.
0.8sload time on a mid-range phone
61%of bookings now made online
AAWCAG 2.2 accessibility
Booking flow screenshot
The challenge
Patients had to phone to book, and the phones were busy. The old site listed every treatment but never answered the only question that mattered: can I get seen this week, near me?
What we did
- 01
Booking on the homepage
Pick a clinic, a treatment and a time in three steps, without an account.
- 02
Pages for real searches
A page per clinic and treatment, written for what people actually type into Google.
- 03
Accessible by default
Tested with screen readers and keyboard only, since many patients arrive injured.
Clinic page screenshot
Treatment page screenshot
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