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Case study · Travel
Fernway
A relaunch for a small-group walking tour company with ten years of content and a tired brand.
+63%organic traffic in six months
+31%tour enquiries
0rankings lost in the migration
Tour page screenshot
The challenge
Fernway had hundreds of great trip reports buried under a 2014 theme. Rankings were sliding, the editors were afraid of breaking the site, and nobody could find the tours from the stories.
What we did
- 01
Keep every ranking
A full redirect map and content audit before a single page moved.
- 02
Stories that sell trips
Every trip report now links to the tour it describes, with dates and prices beside it.
- 03
An editor that can’t break
Custom blocks in WordPress so the team edits content, not layout.
Trip report screenshot
Destination guide screenshot
“We were terrified of losing our search traffic. We gained a lot of it instead, and our editors finally enjoy using the site.”
Tom Ashby
Founder, Fernway
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