Kinro Labs
A new marketing site and component library for a scheduling platform that had outgrown its template.
The challenge
Kinro’s site was built on a theme two product pivots ago. Every new page took a developer, the pricing page contradicted the sales deck, and the demo form sat four clicks deep. Traffic was healthy; demo requests were not.
What we did
- 01
One message per page
We rewrote the sitemap around the three jobs Kinro’s buyers hire it for, with one page each and one clear next step.
- 02
A design system the team owns
Forty components in Sanity, so marketing can build a landing page in an afternoon without filing a ticket.
- 03
Demo within one click
A short qualifying form on every page, routed straight into their CRM with the page it came from.
“They rebuilt our site in five weeks and our demo requests doubled by the end of the quarter. It’s the first agency where the developers and designers actually sit in the same call.”
Want results like these?
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